Storytelling système de design.

Storytelling système de design — Design narratif utilisant visuels, textes et interactions pour guider les utilisateurs à travers des parcours engageants et émotionnellement résonnants.

Voyez-le en contexte

Les mêmes tokens de design appliqués à différents types d’artefacts — un site web, une application, une diapositive, une affiche. Des maquettes originales réhabillées avec ce système, et non des captures d’écran.

Site web
Diapositives
Application
Affiche

Tokens de design

56 tokens conformes au contrat de tokens d’Open Design — les mêmes valeurs structurées de palette, de typographie, d’espacement et de mouvement que votre agent lit pour thématiser n’importe quel artefact.

Surface

  • --bg #fbf6ee
  • --surface #fffdf8
  • --surface-warm #f1e3cf

Texte

  • --fg #201914
  • --fg-2 #4c4037
  • --muted #7a6d63
  • --meta #9b5b32

Bordure

  • --border #ded2c3
  • --border-soft #eee4d7

Accent

  • --accent #9b5b32
  • --accent-on #ffffff
  • --accent-hover color-mix(in oklab, var(--accent), black 8%)
  • --accent-active color-mix(in oklab, var(--accent), black 14%)

Sémantique

  • --success #4f8a4f
  • --warn #c9822f
  • --danger #b33a3a

Typographie

  • --font-display Georgia, "Times New Roman", serif
  • --font-body Inter, system-ui, sans-serif
  • --font-mono "SF Mono", ui-monospace, Menlo, monospace

Échelle typographique

  • --text-xs 12px
  • --text-sm 14px
  • --text-base 17px
  • --text-lg 20px
  • --text-xl 28px
  • --text-2xl 42px
  • --text-3xl 64px
  • --text-4xl 88px
  • --leading-body 1.62
  • --leading-tight 1
  • --tracking-display -0.025em

Espacement

  • --space-1 4px
  • --space-2 8px
  • --space-3 12px
  • --space-4 16px
  • --space-5 20px
  • --space-6 24px
  • --space-8 32px
  • --space-12 48px
  • --section-y-desktop 112px
  • --section-y-tablet 80px
  • --section-y-phone 56px

Rayon

  • --radius-sm 10px
  • --radius-md 16px
  • --radius-lg 24px
  • --radius-pill 9999px

Élévation

  • --elev-flat none
  • --elev-ring 0 0 0 1px var(--border)
  • --elev-raised 0 20px 52px rgba(32, 25, 20, 0.12)

Focus

  • --focus-ring 0 0 0 4px rgba(155, 91, 50, 0.24)

Mouvement

  • --motion-fast 150ms
  • --motion-base 240ms
  • --ease-standard cubic-bezier(0.2, 0, 0, 1)

Mise en page

  • --container-max 1180px
  • --container-gutter-desktop 36px
  • --container-gutter-tablet 24px
  • --container-gutter-phone 16px

Design System Inspired by Storytelling

Category: Creative & Artistic Narrative-driven design using visuals, copy, and interaction to guide users through engaging, emotionally resonant journeys.

1. Visual Theme & Atmosphere

Narrative-driven design using visuals, copy, and interaction to guide users through engaging, emotionally resonant journeys.

  • Visual style: playful
  • Color stance: primary, neutral, success, warning, danger
  • Design intent: Keep outputs recognizable to this style family while preserving usability and readability.

2. Color

  • Primary: #3B82F6 — Token from style foundations.

  • Secondary: #8B5CF6 — Token from style foundations.

  • Success: #16A34A — Token from style foundations.

  • Warning: #D97706 — Token from style foundations.

  • Danger: #DC2626 — Token from style foundations.

  • Surface: #FFFFFF — Token from style foundations.

  • Text: #111827 — Token from style foundations.

  • Neutral: #FFFFFF — Derived from the surface token for official format compatibility.

  • Favor Primary (#3B82F6) for CTA emphasis.

  • Use Surface (#FFFFFF) for large backgrounds and cards.

  • Keep body copy on Text (#111827) for legibility.

3. Typography

  • Scale: desktop-first expressive scale
  • Families: primary=Inter, display=Abril Fatface, mono=JetBrains Mono
  • Weights: 100, 200, 300, 400, 500, 600, 700, 800, 900
  • Headings should carry the style personality; body text should optimize scanability and contrast.

4. Spacing & Grid

  • Spacing scale: 4/8/12/16/24/32
  • Keep vertical rhythm consistent across sections and components.
  • Align columns and modules to a predictable grid; avoid ad-hoc offsets.

5. Layout & Composition

  • Prefer clear content blocks with consistent internal padding.
  • Keep hierarchy obvious: headline → support text → primary action.
  • Use whitespace to separate concerns before adding borders or shadows.

6. Components

  • Buttons: primary action uses #3B82F6; secondary actions stay neutral.
  • Inputs: strong focus-visible states, clear labels, and predictable error messaging.
  • Cards/sections: use consistent radii, spacing, and elevation strategy across the page.

7. Motion & Interaction

  • Use subtle transitions that emphasize Primary (#3B82F6) as the interaction signal.
  • Default to short, purposeful transitions (150–250ms) with stable easing.
  • Ensure hover, focus-visible, active, disabled, and loading states are explicit.

8. Voice & Brand

  • Tone should reflect the visual style: concise, confident, and product-specific.
  • Keep microcopy action-oriented and avoid generic filler language.
  • Preserve the style identity in headlines while keeping UI labels literal and clear.

9. Anti-patterns

  • Do not introduce off-palette colors when an existing token can solve the problem.
  • Do not flatten hierarchy by using the same type size/weight for all text.
  • Do not add decorative effects that reduce readability or accessibility.
  • Do not mix unrelated visual metaphors in the same interface.
Mode
design-system
Scène
design
Surface
web
ID du manifest
design-system-storytelling

Tags

  • design-system
  • first-party
  • design
  • creative-artistic