Storytelling design system.

Storytelling design system — Design narrativo che utilizza elementi visivi, testi e interazioni per guidare gli utenti attraverso esperienze coinvolgenti ed emozionalmente risonanti.

Guardalo in contesto

Gli stessi design token applicati a diversi tipi di artefatto — un sito web, un’app, una slide, un poster. Mock originali ri-vestiti con questo sistema, non screenshot.

Sito web
Slide
App
Poster

Design token

56 token conformi al token contract di Open Design — gli stessi valori strutturati di palette, tipografia, spaziatura e motion che il tuo agent legge per applicare il tema a qualsiasi artefatto.

Superficie

  • --bg #fbf6ee
  • --surface #fffdf8
  • --surface-warm #f1e3cf

Testo

  • --fg #201914
  • --fg-2 #4c4037
  • --muted #7a6d63
  • --meta #9b5b32

Bordo

  • --border #ded2c3
  • --border-soft #eee4d7

Accento

  • --accent #9b5b32
  • --accent-on #ffffff
  • --accent-hover color-mix(in oklab, var(--accent), black 8%)
  • --accent-active color-mix(in oklab, var(--accent), black 14%)

Semantico

  • --success #4f8a4f
  • --warn #c9822f
  • --danger #b33a3a

Tipografia

  • --font-display Georgia, "Times New Roman", serif
  • --font-body Inter, system-ui, sans-serif
  • --font-mono "SF Mono", ui-monospace, Menlo, monospace

Scala tipografica

  • --text-xs 12px
  • --text-sm 14px
  • --text-base 17px
  • --text-lg 20px
  • --text-xl 28px
  • --text-2xl 42px
  • --text-3xl 64px
  • --text-4xl 88px
  • --leading-body 1.62
  • --leading-tight 1
  • --tracking-display -0.025em

Spaziatura

  • --space-1 4px
  • --space-2 8px
  • --space-3 12px
  • --space-4 16px
  • --space-5 20px
  • --space-6 24px
  • --space-8 32px
  • --space-12 48px
  • --section-y-desktop 112px
  • --section-y-tablet 80px
  • --section-y-phone 56px

Raggio

  • --radius-sm 10px
  • --radius-md 16px
  • --radius-lg 24px
  • --radius-pill 9999px

Elevazione

  • --elev-flat none
  • --elev-ring 0 0 0 1px var(--border)
  • --elev-raised 0 20px 52px rgba(32, 25, 20, 0.12)

Focus

  • --focus-ring 0 0 0 4px rgba(155, 91, 50, 0.24)

Motion

  • --motion-fast 150ms
  • --motion-base 240ms
  • --ease-standard cubic-bezier(0.2, 0, 0, 1)

Layout

  • --container-max 1180px
  • --container-gutter-desktop 36px
  • --container-gutter-tablet 24px
  • --container-gutter-phone 16px

Design System Inspired by Storytelling

Category: Creative & Artistic Narrative-driven design using visuals, copy, and interaction to guide users through engaging, emotionally resonant journeys.

1. Visual Theme & Atmosphere

Narrative-driven design using visuals, copy, and interaction to guide users through engaging, emotionally resonant journeys.

  • Visual style: playful
  • Color stance: primary, neutral, success, warning, danger
  • Design intent: Keep outputs recognizable to this style family while preserving usability and readability.

2. Color

  • Primary: #3B82F6 — Token from style foundations.

  • Secondary: #8B5CF6 — Token from style foundations.

  • Success: #16A34A — Token from style foundations.

  • Warning: #D97706 — Token from style foundations.

  • Danger: #DC2626 — Token from style foundations.

  • Surface: #FFFFFF — Token from style foundations.

  • Text: #111827 — Token from style foundations.

  • Neutral: #FFFFFF — Derived from the surface token for official format compatibility.

  • Favor Primary (#3B82F6) for CTA emphasis.

  • Use Surface (#FFFFFF) for large backgrounds and cards.

  • Keep body copy on Text (#111827) for legibility.

3. Typography

  • Scale: desktop-first expressive scale
  • Families: primary=Inter, display=Abril Fatface, mono=JetBrains Mono
  • Weights: 100, 200, 300, 400, 500, 600, 700, 800, 900
  • Headings should carry the style personality; body text should optimize scanability and contrast.

4. Spacing & Grid

  • Spacing scale: 4/8/12/16/24/32
  • Keep vertical rhythm consistent across sections and components.
  • Align columns and modules to a predictable grid; avoid ad-hoc offsets.

5. Layout & Composition

  • Prefer clear content blocks with consistent internal padding.
  • Keep hierarchy obvious: headline → support text → primary action.
  • Use whitespace to separate concerns before adding borders or shadows.

6. Components

  • Buttons: primary action uses #3B82F6; secondary actions stay neutral.
  • Inputs: strong focus-visible states, clear labels, and predictable error messaging.
  • Cards/sections: use consistent radii, spacing, and elevation strategy across the page.

7. Motion & Interaction

  • Use subtle transitions that emphasize Primary (#3B82F6) as the interaction signal.
  • Default to short, purposeful transitions (150–250ms) with stable easing.
  • Ensure hover, focus-visible, active, disabled, and loading states are explicit.

8. Voice & Brand

  • Tone should reflect the visual style: concise, confident, and product-specific.
  • Keep microcopy action-oriented and avoid generic filler language.
  • Preserve the style identity in headlines while keeping UI labels literal and clear.

9. Anti-patterns

  • Do not introduce off-palette colors when an existing token can solve the problem.
  • Do not flatten hierarchy by using the same type size/weight for all text.
  • Do not add decorative effects that reduce readability or accessibility.
  • Do not mix unrelated visual metaphors in the same interface.
Modalità
design-system
Scena
design
Superficie
web
ID manifest
design-system-storytelling

Tag

  • design-system
  • first-party
  • design
  • creative-artistic